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FC Bayern München: Champions League Campaign
Date
December 2022
Location
Munich, Germany
Project Type
Concept, OOH, Digital OOH, Social
Claim
A Night of Fantastic Football
Solution
Creating an unique campaign that can be extended by the players
Pictures / Copyright
By Moritz Auer
Disclaimer
This project was created during my time as a Brand Designer at FC Bayern Munich and is presented here to showcase my contribution as part of my professional portfolio. All trademarks and associated rights belong to their respective owners.
For FC Bayern München Women’s first-ever Champions League match at the Allianz Arena, I designed a campaign to bring the occasion to the streets of Munich and give each player a way to make it her own.
The idea centred on the claim “A Night of Fantastic Football.” I adapted the campaign for each player, creating individual visuals they could share on their own channels. This gave the campaign a consistent identity while making room for the personalities at the heart of the game.
Seeing the work out in the city was a special part of the project. I took my camera into Munich to capture the campaign in its surroundings. All photographs shown here were taken by me personally.
